A two-year journey
From saying to doing: our actions
LIFE SALVAGuARDiA is a composite project aimed at different targets and for each one it provides a specific activation proposal.
Generally speaking, the planned actions can be grouped into four different categories.
The timeline of the project
Official presentation of the Life Safeguard logo and the coordinated image of the project.
The event, in media partnership with the magazine economiacircolare.com, saw the participation of two prestigious testimonials: the scientist Luca Mercalli and the writer Giuseppe Cederna.
One Gesture for Me and one for the Environment
COMMUNICATION AND AWARENESS CAMPAIGN
For the entire duration of the project, the various actions planned, planned and implemented will be told through an integrated communication campaign that will allow all the territorial stakeholders to stay up to date and will give visibility at national level to what is being done in the Garda area also in a logic of spreading an environmental culture and promoting “circular” good practices.
The heart of the communication project is the Life SALVAGUARDIA online platform, the one where you are now, and where you can find various types of insights.
All the communication tools foreseen, digital and physical, unite three interconnected and interdependent areas for the pursuit of the project objectives: the area of training and education; the area of communication and knowledge; the area of participation and sharing.
This action aims to create a strong brand identity with a common image that allows to recognize and promote the actions and initiatives implemented.
Being able to increase the recognition of an environmental empowerment campaign such as LIFE SALVAGuARDiA, allows to involve more and more stakeholders of the territory and beyond and to make the proposed initiatives concrete and feasible.
INVOLVEMENT AND ACTIVATION OF STAKELHOLDERS
The heart of the LIFE SALVAGuARDiA project is to build a activation model And involvement through the direct participation of stakeholders to the stages of planning and implementation of actions.
The project aims to give life to concrete, ethical and sustainable actions, to which all stakeholders can adhere by bringing their commitment and activating concrete actions to reduce the impact generated, based on their specific characteristics.
ACTIVATION AND AWARENESS ACTIONS
Depending on the characteristics of the stakeholders involved, the LIFE SALVAGuARDiA project proposes specific initiatives and actions spread throughout the territory, which will make it possible to reach a wide range of the population.
During the two years of the project, various moments of environmental awareness and training will be organized in which citizens will be able to participate in the first person: for example ecological runs / walks are foreseen; workshops on environmental issues dear to the project; an informative scientific exhibition focused on safeguarding the biodiversity of the Garda area.
Initiatives focused on environmental education will instead be expressly dedicated to local schools with environmental experts who will enter the classrooms and meet children and young people of all levels.
The creation of a widespread environmental culture and the promotion of messages of protection and safeguarding of the natural capital will be the fertile ground on which to plan and implement actions to concretely reduce the environmental impact by the main stakeholders; it is also a tool for disseminating good practices and behavioral models capable of influencing the change in one's lifestyle and consumption.
MONITORING OF RESULTS
On the one hand, the project aims to increase the environmental awareness of the stakeholders and targets involved; on the other, LIFE SALVAGuARDiA has the ambition to have an active and concrete impact in terms of reducing environmental impacts, especially in relation to the production and tourism sector.
In this regard, the model put in place by the project involves the use of various measurement tools which, starting from an initial analysis, return a first "environmental photograph", assessment, of the stakeholders.
Following the measurement of the current state of the art, it will be possible to suggest intervention strategies and action plans to improve efficiency, in a given period of time, of those aspects identified as "deficient", for example within one's own production cycle.
Monitoring is carried out using environmental KPIs, which measure specific qualitative and quantitative parameters. Territorial KPIs are also envisaged, which instead measure social aspects.
This design action allows to obtain environmental data which in a logic of transparency guarantee to measure the progress of the entire project and the results obtained.